# Hayat Amin | Fractional CFO and Chief Strategy Officer

Source: https://hayatamin.com/me

> Hayat Amin. Fractional CFO and Chief Strategy Officer. Three companies sold, two fastest-growing listings, twenty years inside venture and private equity backed technology companies across the US, UK, Europe and Africa.

Curriculum vitae

# Hayat Amin

Fractional Chief Financial Officer · finance, growth and AI, held from one seat

Twenty years running finance and strategy inside venture and private equity backed technology companies in the US, UK, Europe and Africa. Two of them made the fastest-growing lists. Three were sold. The last few years added IP and data licensing, and the AI that now does the repetitive work inside finance.

CFO CSO Pricing and growth FP&A IP and data AI operations

Email [hayat@beyondelevation.com](mailto:hayat@beyondelevation.com)

LinkedIn [linkedin.com/in/hayatamin](https://linkedin.com/in/hayatamin)

UK [+44 7476 383531](tel:+447476383531)

US [+1 571 380 7699](tel:+15713807699)

Bases London · New York · Dubai

![Hayat Amin](https://hayatamin.com/me/a/img/hayatamin/hayat-amin-portrait.webp)

Three exits

**American Express** Cake

**TripAdvisor** Tripbod

![Farview Equity Partners](https://hayatamin.com/me/a/img/hayatamin/logos/farview.svg) Grantify · part exit

Fastest-growing companies

![Grantify](https://hayatamin.com/me/a/img/hayatamin/logos/grantify-ink.svg)**No. 46** Sunday Times 100

![L'Estrange](https://hayatamin.com/me/a/img/hayatamin/logos/lestrange-wordmark.png)**No. 94**![Financial Times](https://hayatamin.com/me/a/img/hayatamin/logos/ft.svg)

**300 % ** Average year-on-year growth across the companies

**2** Fastest-growing listings, Financial Times and Sunday Times

**£20 bn+ ** Value created for privately held companies

**18.5 bn ** Data points valued and repriced

**3** Companies sold, diligence to post-close

**120 + ** Scale-ups run finance and planning for

Experience

## Three experience areas.

One seat, three mandates: the finance function, the growth it funds, and the AI that now runs both. Pick one to jump to it.

Forecast against year-end actuals 12 months, illustrative shape

Grantify, multi-country P&L. Forecast held inside 1 percent of year-end actuals.

** 0 ** Companies sold

** 0 %** Average year-on-year growth

** 0 +** Scale-ups run finance for

01

### Core Finance and Strategy

CFO CSO Capital and exits Board

Financial leadership

- Full ownership of the numbers, from the first model to the board pack

- Reporting that boards, investors and acquirers have relied on through three company sales

Capital, deals and exits

- Led the sell-side of three acquisitions and a private equity process

- Fundraising and exit readiness, including a 35 percent valuation uplift at Grantify

Planning and forecasting

- Budgets, rolling forecasts and scenario plans the board can act on

- Forecast held inside 1 percent of year-end actuals on a multi-country P&L

Strategy and operating rhythm

- Company strategy and the annual plan, with an OKR and quarterly review cycle that keeps product, sales and finance on one page

Pricing and margin

- Pricing, unit economics and transaction margin for payments and subscription businesses, set and defended before launch

Board, investors and compliance

- Reporting to boards, private equity sponsors and US venture investors; statutory and tax obligations held to standard across the UK, US, EU and Africa

Growth spend as capital customer payback, illustrative shape

Revenue mix Recurring · Transactional · Licensing

Every channel priced as an investment: cost to acquire, months to payback, lifetime value. Revenue structured so it holds in diligence.

**$ 0 bn** IP value created

** 0 bn** Data points repriced

** 0 %** Annual revenue growth, three years, Grantify

02

### Finance and Growth

Growth CFO Commercial strategy Customer intelligence IP and data

Commercial strategy, owned from the finance seat

- Go-to-market, pricing and market entry decided on the numbers, not on instinct

- Sat inside leadership teams through 200 percent annual growth for three years, and 181 percent quarter on quarter

Market and customer intelligence

- Demand identified before it reaches the sales team, so growth spend goes where the return is

- Pipeline, conversion and customer value tracked in one view the CFO and CEO share

Return on growth spend

- Every sales and marketing channel measured as an investment: cost to acquire, payback period, lifetime value

Revenue quality

- Recurring, transactional and licensing revenue structured so it holds up in diligence and raises the exit multiple

Partnerships and strategic relationships

- Commercial relationships across airlines, federal and defence buyers, Tier 1 telecom and private equity

Intellectual property and data as balance sheet assets

- Patents and data valued from the claims and turned into licensing income

- 18.5 billion data points repositioned from advertising to enterprise licensing, at a higher price

The finance function on AI sources to decisions

Ledger, CRM and bank data read by agents, reviewed by a person, delivered as the board pack, the forecast and the alerts. Built inside the company's own systems.

** 0 ** Companies with the layer live

** 0 %** Code, agents and accounts owned by the company

**Days** Month end, down from weeks

03

### AI Finance and Operations

AI-native CFO Finance transformation Control

The finance function, rebuilt on AI

- Design and ownership of the AI operating layer inside finance, live in three companies

- Month end moved from weeks to days; forecasting, reporting and revenue assurance run automatically

Decisions on live numbers

- Cash, margin and runway answered the day the question is asked, from source data rather than last month's pack

Forecast connected to the pipeline

- Sales pipeline, forecast and account research joined up, so the board sees one set of numbers from lead to cash

Cost base and headcount

- Repetitive finance, sales and operations work handed to agents, so headcount is spent on judgement

Control and ownership

- A person reviews every output before it is acted on; code, agents and accounts remain the property of the company, with the playbook left with the team

The exits

## Three companies sold.

Three sell-side processes run from the finance seat, diligence through to post-close integration.

Cake Technologies Head of Finance

↗ **American Express**

Led financial diligence and sat at the negotiating table. Built the model and the IP and data valuation that supported a higher price, then ran post-close integration.

TechCrunch

Tripbod Head of Finance & Operations

↗ **TripAdvisor**

Built and ran finance and operations across the UK, US and EU, then ran acquisition diligence and wrote the strategic fit and proprietary data narrative for the buyer.

TravelMole

Grantify Chief Strategy Officer

↗ **Private equity**

Led strategy, data valuation, fundraise architecture, market sizing and positioning through the private equity process. 35 percent valuation uplift on the way out.

BDO

Where the work has been

## Clients and seats across four continents.

US healthcare AI and Washington DC deep tech. London fintech and grant platforms. EU travel data. A data business live in nine African markets. Based between London, New York and Dubai.

United States

- IO Health Tech · Fractional CSO

- Digital Global Systems · CFO, President IP Licensing

- Position Imaging · President of IP & Patents

- Nxtech · CSO

- Codi · Fractional CFO

United Kingdom

- Cake Technologies · sold to American Express

- Grantify · sold to private equity

- Swiipr · CSO & CFO

- Navi · CEO

- iHorizon, L'Estrange

Europe

- Tripbod · UK, US and EU, sold to TripAdvisor

- L'Estrange · No. 94 fastest-growing in Europe, Financial Times

- Terra Maris Capital · Mediterranean hotels

Middle East

- Dubai · base

- Beyond Elevation · +971 office

Africa

- Asoko Insight · CFO

- Data business live across nine African markets, backed by US venture capital

The record

## Every seat. Exits first.

Dates left off. The seat, the company, and what changed while he held it.

### Cake Technologies

Head of Finance

United Kingdom · Fintech

Exited to American Express

Payments business where people managed money, split bills and spent their own Cake credit currency.

- Led financial diligence and sat at the negotiating table through the **American Express** acquisition

- Built granular revenue and cost models that supported the **valuation**, the KPI culture, board reporting and financial leadership

- Responsible for all **due diligence, audit and advisory work** for the exit

- Ran reporting, accounting policies and controls

### Tripbod

Head of Finance & Operations

UK, US and EU · Travel data

Exited to TripAdvisor

Travel data platform connecting travellers to local expert recommendations across three regions.

- Set up and ran the whole finance and operations function across **UK, US and EU**

- Ran acquisition diligence and compliance through the **TripAdvisor** process

- Wrote the strategic fit and proprietary data narrative for the buyer

- Owned management and statutory accounts, VAT, tax, EC Sales List and VAT MOSS for a multi-country group

### Grantify

Chief Strategy Officer

London · Grant platform

Exited to private equity No. 46 Sunday Times 100

One of the world's largest grant platforms, processing 66 percent of all successful Innovate UK grants.

- Defended a **35 percent valuation uplift** into the next round with the financial and business model behind it

- Part of the team through **three years of 200 percent year-on-year growth**

- Responsible for **partnerships**: connecting people and building high-stakes relationships

- **Data assetisation**: turned Grantify's own data into an asset, with proprietary models built on it

### IO Health Tech

Fractional Chief Strategy Officer

United States · Healthcare AI

50%+ QA rework cut SOC 2 Type II · HIPAA

Workflow intelligence for post-acute care. Real-time clinical guidance that overlays the EMR a home health or hospice agency already uses.

- Holds the finance seat: the model, the reporting package, the board pack and the runway

- Sets **pricing strategy** in a market where a penny on the price moves the deal

- In charge of the company's **brand, ethos, image, go-to-market and product placement**

- Supports **fundraising and investor relations**

### Digital Global Systems

Chief Financial Officer & President, IP Licensing

Washington DC · Deep tech

$20bn valuation Raised over $130m

Software that reads the radio frequency environment for wireless deployments, selling into telecom, defence and government. Exit in progress.

- Built the model, the IP story and the licensing function behind a company that **raised over $130 million**

- Turned a spectrum patent estate into a revenue asset, **priced from the claims** rather than the titles

- Strategically builds **relationships** and manages the portfolio companies

- Oversaw the **finance, strategy and IP** teams

### Swiipr

Chief Strategy Officer & Chief Financial Officer

London · Airline payments fintech

Backed by Octopus Ventures

Payment infrastructure for the airline and travel industry: disbursements and card programmes for airlines, their passengers and crew.

- Owns the **global growth strategy** and the strategic plan end to end, from problem definition to execution

- Owns financial reporting, budgeting and forecasting, from monthly close to board pack

- Owns pricing and transactional revenue: **interchange, scheme fees, FX and transaction margin**, stress tested before go-live

- Leads data intelligence across proprietary passenger, crew and transaction data, turning it into a revenue asset

### Position Imaging

President of IP & Patents

New Hampshire · Logistics technology

Raised $150m

Deep tech logistics company holding a patent estate covering package and asset tracking.

- Runs IP and patent strategy for a company that has raised around **$150 million**

- **Productised the patents** and put them in front of some of the biggest players in the world

- Moved the royalty position **without filing a single new patent**

### Nxtech

Chief Strategy Officer

United States · Consumer data

18.5bn data points

Consumer data business holding a national-scale identity and behaviour estate.

- Valued and remodelled the company around a data estate of **18.5 billion data points** covering 85 percent of the US population

- Repositioned the **business model**, with finance, direction and management on top

- Part of the team that led data monetisation, the fundraise and the marketing

### Navi

Chief Executive Officer

London · Private equity backed

181% sales growth q/q

Private equity backed group across technology and hospitality. Full P&L ownership, reporting to the board and the sponsor.

- **181 percent** increase in sales quarter on quarter, and 55 percent increase in online sales off a new-product go-to-market

- Passed the 50-employee mark and led the executive team across commercial, product, finance and operations

- Owned the sponsor relationship, board reporting and value creation plan tracking

### Asoko Insight

Chief Financial Officer

London, live across nine African markets · Data

9 live markets US venture backed

British company holding deep data on Africa, backed by US venture capital.

- Owned investor relations and financial strategy for a **US venture backed** data business

- Built the monthly package that let US investors and the board trust numbers coming out of **nine very different markets**

- Set pricing and stress tested it market by market before rollout

### iHorizon

Finance Director

UK and US · Cloud accountancy

120+ scale-ups Where he learned the trade

The UK's pioneering cloud accounting firm for high-growth technology companies. One of his first seats, and the practice where he learned the trade.

- Ran finance, budgeting and planning for **more than 120 high-growth tech scale-ups** across the UK and US

- Walked founders through VC, PE, bank and crowdfunding rounds, from the model to the negotiation

- Saved clients **millions** through capital allowance and SEIS and EIS structuring

- Rolled out digital accounting, BI dashboards and automated stock control as a repeatable playbook

### Codi

Fractional Chief Financial Officer

United States · Workspace technology

a16z backed

- In charge of **financial modelling**, investor relationships and reporting

- Advises the leadership team on finance, pricing and the road to the next round

- Key **strategy for company expansion**

Boards, advisory and mentoring

## The other seats.

**Terra Maris Capital** Chief Investment Advisor
Hospitality investment platform acquiring and repositioning Mediterranean heritage hotels and resorts. Underwriting, commercial diligence and the investment case put to qualified investors.

**Techstars** Lead Mentor
Founders, on finance, pricing and getting to a fundable number.

**Startup Leadership Programme** Mentor
Mentoring founders through the leadership programme.

**Arabesque AI** Advisor
AI-driven asset management.

**PayWith** Advisor
Payments technology.

![Hayat Amin at work](https://hayatamin.com/me/a/img/hayatamin/hayat-amin-at-work.webp)

How he works

## Steps in when something big is happening.

Usually a company that needs continuity for the CEO, the controller and the board through a transition, a raise, an acquisition or an AI rebuild. Keeps the existing team running rather than replacing it.

Distils complex matters into simple recommendations. The last two years pointed all of it at AI: building and running the agents that now do the work inside finance, sales and operations.

Qualification ACCA, practice qualified. All 14 papers passed in a single sitting cycle while working full time in a high-growth practice. BPP Professional Education.

Degree BSc Finance and Accounting, 2.1. Anglia Ruskin University.

Languages English, Hindi and Bangla.

Bases London, New York and Dubai.

Off the clock Hikes, travels, reads, and backs early-stage founders.

The systems he runs

![Xero](https://hayatamin.com/me/a/img/hayatamin/logos/xero.svg)![QuickBooks](https://hayatamin.com/me/a/img/hayatamin/logos/quickbooks.svg)![Oracle NetSuite](https://hayatamin.com/me/a/img/hayatamin/logos/oracle.svg)![Salesforce](https://hayatamin.com/me/a/img/hayatamin/logos/salesforce.svg)![HubSpot](https://hayatamin.com/me/a/img/hayatamin/logos/hubspot.svg)![Snowflake](https://hayatamin.com/me/a/img/hayatamin/logos/snowflake.svg)![Stripe](https://hayatamin.com/me/a/img/hayatamin/logos/stripe.svg)![Airtable](https://hayatamin.com/me/a/img/hayatamin/logos/airtable.svg)![Python](https://hayatamin.com/me/a/img/hayatamin/logos/python.svg)![OpenAI](https://hayatamin.com/me/a/img/hayatamin/logos/openai.svg)![Anthropic](https://hayatamin.com/me/a/img/hayatamin/logos/anthropic.svg)![n8n](https://hayatamin.com/me/a/img/hayatamin/logos/n8n.svg)

Also SQL, Power BI, Excel financial modelling, Workday Financials, Adaptive Planning, ERP rollouts and BI dashboards.

In the press

[![MSN](https://hayatamin.com/me/a/img/hayatamin/logos/msn.svg)](https://www.msn.com/en-us/news/other/why-a-top-fractional-cfo-says-most-us-tech-companies-have-not-really-adopted-ai/ar-AA27HZtK)
[![Barchart](https://hayatamin.com/me/a/img/hayatamin/logos/barchart.svg)](https://www.barchart.com/story/news/29583751/beyond-elevation-launches-revolutionary-fractional-cfo-service-for-smes)
[![PC Tech Magazine](https://hayatamin.com/me/a/img/hayatamin/logos/pctechmag-ink.png)](https://pctechmag.com/2026/07/inside-the-rise-of-the-ai-native-cfo-a-conversation-with-hayat-amin/)
[![Medium](https://hayatamin.com/me/a/img/hayatamin/logos/medium.svg)](https://pcladuke.medium.com/preparing-for-the-future-of-work-hayat-amin-on-the-top-five-trends-to-watch-in-the-future-of-work-be8cb713e447)
[![SeedLegals](https://hayatamin.com/me/a/img/hayatamin/logos/seedlegals.svg)](https://seedlegals.com/resources/fractional-cfo/)
[![Macau Business](https://hayatamin.com/me/a/img/hayatamin/logos/macaubusiness.webp)](https://macaubusiness.com/beyond-elevation-and-founder-hayat-amin-launch-full-time-to-fractional-transition-program-amid-ai-driven-shift-in-leadership/)
[![Grantify](https://hayatamin.com/me/a/img/hayatamin/logos/grantify-ink.svg)](https://www.grantify.io/articles/how-to-fundraise-for-your-startup-from-a-x2-exited-cfo)
